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During Monday July 23rd, 2012 to Sunday July 29th, 2012, Need For Speed: World had a big celebration of its second anniversary.
- Flash Giveaways
- X2 Cash and EXP Week
- Need for Speed World Beauty Shot Contest
- Spot the Devs
- Tweet it Up
- Live Chat
- SpeedBoost Code
Flash Giveaways are a series of questions and challenges going on on Facebook, Twitter, and Need for Speed World's forums. Players will have to answer fast because some winners are chosen from the first twenty-five comments to answer correctly win, while other flash giveaways are random draws. This happens only on the first day: July 23rd, 2012.
X2 EXP Week
Need For Speed World Beauty Shot Contest
The Need For Speed World Beauty Shot Contest was a photo contest that lasted from July 25th to July 27th, 2012. The player had to take a picture with the theme of "beauty", using the free roam camera. The prize was a GameFly Silver Starter Pack, which was given to 100 players via random draw.
Tweet It Up
Players has to retweet Need For Speed: World's Tweet It Up post. The prize was 150 random draw codes for the Ford Mustang RTR-X 'Need For Speed' Edition.
Only active for a day, the devs gave out a code for 750 free SpeedBoost.
- Chevrolet Camaro ZL1 (2012)
- Building a Car Blog Series
- Free Roam Camera
- Year 2 License Plate and Neon
- Lamborghini Sesto Elemento
Chevrolet Camaro ZL1
The Chevrolet Camaro ZL1 was released as a 'gift' from the devs and could be purchased in the Safehouse for 0. The price was later raised to 480,000 after the celebrations ended.
Building a Car Blog Series
During the anniversary week, the devs released a four-part blog series, in which they gave a detailed description on how the team makes cars for World. This blog series was called "Building a Car Blog". The four parts were: Part 1: Designing, Part 2: Modeling, Part 3: Physics, and Part 4: Audio.
Free Roam Camera
The Free Roam Camera was also released as part of the anniversary. Players can activate it using the 'V' button while in free roam.
Second Anniversary Wallpaper
A wallpaper was also released as another thank you gift. It has a Chevrolet Camaro ZL1 on it with all the developer's signature on it. The Rocket Girl can also be seen in the background.